Belkin Surf+ N300 Router URL Redirects

I am experiencing a great inconvenience with my relatively new Belkin Surf+ N300 wireless ADSL router.I am confident that the router has been doing this since I got it, however I have not noticed until now. Whenever I try to access a URL with the word "router" anywhere in it (e.g url...) it will take me to my router's settings page (usually comes up when the router's LAN IP is entered)Yes this is very handy if you don't know the LAN IP, or are less skilled in router management, however if, like in my case, you like to access websites with "router" in their URL, you have a serious problem. I have tried factory resets, and have scoured through the settings of the router but have been so far unsuccessful.